Basics of Marketing

• Introduction to Marketing
• 4Ps
• 7Ps
• STP model
• Consumer Psychology & Buyer Journey
• Branding Basics
• Marketing Channels Overview
• Intro to Marketing Metrics

Basics of Performance Marketing

• Funnels
• Metrics (CPC, CTR, ROAS, CPA),
• Campaign Structures,
• Platforms
• Performance Marketing vs Traditional Marketing

Case Studies of Ads

• Best/Worst campaigns across industries
• Psychology of ads
• Budget impact

Marketing Communication

• Copywriting
• Creatives
• Storytelling
• CTAs

Google Ads

• Understanding Search, Display, Shopping, P-Max Ads, YouTube Ads
• Keyword Research
• Competitors’ Research
• Important Metrics
• Setting Up of Ads
• Understanding of Landing Pages 
• Creating Conversion Action
• Setting Up Google Tag Manager (GTM)
• Optimization (Quality Score, Ad Rank, Auction Insights, etc.)

LinkedIn Ads

• Understanding LinkedIn Ad Types
• Audience Targeting (B2B Focus)
• Ad Formats & Creative Best Practices
• Setting Up Campaigns
• Tracking & Conversion Setup
• Important Metrics
• Optimization

Facebook Ads

• Understanding Ad Objectives
• Audience Targeting
• Ad Placements & Formats
• Creative Strategy
• Setting Up Ads
• Tracking & Pixel Setup
• Key Metrics to Track
• Optimization

Interview Training

• Common Marketing Interview Qs
• Case Studies
• Portfolio Building

Internship & Job Assistance

• Resume Building
• LinkedIn Optimization
• Networking & Outreach
• Intensive Preparation for Interviews