Digital Marketing Foundation Course

For someone who knows the term “Digital Marketing” and nothing more.
This course will help you understand Digital Marketing in detail.

Taught by IIM Kozhikode Alumnus | Ex-Digital Marketing Head

What is Digital Marketing Foundation Course?

Learn how to use email to find customers, build your brand and drive sales in this free online digital marketing course.

Using email to drive direct marketing campaigns and share updates and product information can be effective if care is taken to create relevant autoresponders and ‘opt-in’ lists. This digital marketing course takes you through the seven stages of setting up your email marketing plan and explains how to manage website traffic. Sign up to learn how to get subscribers, drive traffic, avoid being labelled as ‘spam’ and run successful email campaigns.

In This Course, You Will Learn How To

Identify suitable topics and create autoresponders to monetize your interest or expertise.
Analyze the market associated with your chosen topic or product through market research.
Compare ways to create content to sell products or market brands
Evaluate the required number of autoresponder messages for your target customers
Compare the features of free and paid website hosting services used to set up your site
Explain how to create a list of email addresses for autoresponder messages
Discuss the importance of selecting keywords and finalizing SEO methods used to drive online traffic